Identity for a beauty salon in Dubai. I was very touched by the concept of salons: it is about the connection between the inner girl and the adult, about taking care of her. The inner girl is that part of the personality that is responsible for emotions, spontaneity, creativity, she gives new ideas and motivates, and the salon is one of the ways to please this inner girl and take care of her. The task was to convey this mood, emphasize the idea with a color palette, typography and graphics. So that everyone, picking up, for example, a business card (referenced by graphics and form to a mirror), could see this little girl in herself, hear her and make her happy.
Designer: Diana Semenova
Client: Mon Poney
